Smart Trucking is a YouTube channel I like and subscribe to. It is run by a Canadian truck driver named Dave, who regularly posts new videos to his Smart Trucking YouTube channel.
Here is a video Dave posted on Smart Trucking in May 2018 on Five Things Truck Drivers Should Never Do. Four of these five “Things” apply to all drivers. If you’re not a truck driver you will never encounter Number 3: Don’t Let Your Reefer Fuel Run Out.
For my Class 7 students, pay particular attention to what Dave says about Texting And Driving (3:20-3:30), Don’t Drive Too Fast For Conditions (6:40-6:50) and Don’t Drive When You Are Tired (6:50-8:10).
Just FYI, when Dave is talking about an “E.L.D.” in the Don’t Drive When You Are Tired segment, he is referring to an Electronic Logging Device, which measures the amount of time a truck drivers spends driving, resting etc.
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Apart from being a very good example of 1930’s Art Deco advertising, this advertisement shows how constant and standardized gasoline advertising has remained over the years. Note this advertisement’s emphasis on “smoothness” of acceleration, fuel economy (mileage), “scientific selection and blending” and “continual research to achieve improvement in 76 without adding to the cost”. None of these statements would be out of place in 21st century gasoline advertising.
Another interesting historical note is the reference to the Union Oil Company of Canada sponsoring Band Concerts from English Bay in Vancouver on CKMO Radio. The CKMO call sign is still active but it is no longer used by a Vancouver radio station, as it was in 1933. The CKMO radio station ceased operations in Vancouver in 1955. the CKMO call sign was used by Camosun College in Victoria between 1993 and 2012, when Camosun College switched to Internet streaming instead of radio. CKMO-FM is now used by a radio station in Orangeville, Ontario.
1933 advertisement by Union Oil Company of Canada for its 76 Gasoline. (West Coast Driver Training & Education Inc. collection)
We came across this 1944 advertisement from B.C. Electric (the forerunner to B.C. Hydro, which ran B.C. public transit systems before the formation of B.C. Transit), showing the types of buses and streetcars which B.C. Electric planned to introduce in B.C. cities.
Notice the “Trackless Trolley Buses”, which are still operating in Vancouver.
1944 advertisement from B.C. Electric (the forerunner to BC Hydro and BC Transit) showing the buses and streetcars the company was planning to introduce in B.C. cities. (West Coast Driver Training collection)
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Here is a 1944 advertisement for Davis-Drake Motors and Wilson & Cabeldu, which were General Motors dealers in Victoria and Duncan at that time.
The advertisement is about winter maintenance for vehicles and contains suggestions which are still valid today. The winter maintenance suggestions in this 1944 advertisement are:
Cooling System Inspection – keeping anti-freeze at proper strength and levels
Lubricating System Inspection – including regular oil checks
Electrical System Inspection – including battery, defroster and heating systems
Steering System Inspection – including tires and wheel alignments
1944 advertisement about winter maintenance from Davis-Drake Motors and Wilson & Cabeldu, which were General Motors dealers in Victoria and Duncan. (West Coast Driver Training collection)
All of these suggestions are still totally valid for winter driving today.
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Here is a 1944 advertisement for Dunlop Tires which contains some tips for tire maintenance which are still valid today. At the time this advertisement appeared in 1944, Canada was at war and many products, including tires, were rationed. Dunlop’s tire maintenance suggestions were intended to conserve tires and extend tire life because, as the advertisement says, tires were scarce due to wartime rationing. But these tips are still true and all drivers should be aware of them.
These Dunlop tire maintenance tips in 1944 were:
“Keep driving inside the prescribed speed limit” – this is still true today; tire wear increases, and tire life decreases, measurably at higher speeds, i.e. above 90-100 kph.
“cross switch your tires occasionally” – still true today; rotating your tires from front to rear, and vice versa, is still a recommended practice today. Ask about it wherever you have your vehicle serviced.
“keep [your tires] properly inflated” – still very true today. Check your tires regularly to ensure they are properly inflated. Tire pressures over, or under, the recommended tire pressure(s) can have a very significant effect on tire wear and performance.
1944 Dunlop Tire advertisement. Notice what it says about tire maintenance; all these things are still valid today. (West Coast Driver Training collection)
So the tire maintenance tips given in this 1944 Dunlop advertisement are still true today. We will put out a video about this in future.
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